iResearch: WeChat, Alipay, and short video platforms have become 3 major positions for merchants to deploy

time:2023-01-30 05:01:36source:chakarski.com author:Aerospace stock
iResearch: WeChat, Alipay, and short video platforms have become 3 major positions for merchants to deploy

The industry research institute iResearch released the "2022 Insight Report on Private Domain Layout of Chinese Merchants". The report shows that the multi-platform layout has become a trend, and WeChat, Alipay and short video platforms have become the three most important positions for merchants to operate in the private domain; Mini Programs are already the most important private domain carrier; nearly 80% of merchants are satisfied with the results of private domain operations The growth effect of new customers and members has been remarkable; the operating cost of merchants’ private domain has increased by 40% on average, and conversion efficiency, operating costs, and public domain drainage have become the core concerns of merchants in private domain deployment; public domain is the most important source of traffic in private domain, and after Alipay After the combination of public and private domains was proposed in 2018, WeChat, Kuaishou, etc. have also begun to build public and private domains.
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