Apple AR/VR headset to launch next year? Media says registered trade names: Reality One and Reality Pro

time:2023-01-30 author:Stock market
Apple AR/VR headset to launch next year? Media says registered trade names: Reality One and Reality Pro

As a blockbuster product launched by Apple after many years, the AR/VR headset is highly anticipated by the outside world. At present, Apple has begun to "name" the product. According to the media, according to the trademark application documents, Apple may adopt the "Reality" naming method for the new product series. Through the shell company Immersive Health Solutions LLC, Apple has filed trademarks for "Reality One", "Reality Pro" and "Reality Processor" in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay Application for registration. Immersive Health Solutions LLC was registered in February this year, and the trademark of RealityOS, an AR/VR-specific operating system, was also registered through the company. The company is registered by Apple's other shell company, the Corporation Trust Co. Apple has long followed the same process, registering product names months or years before products are officially released, a move that helps Apple get product names early and avoid the risk of buying from other trademark registrants. Before Apple first launched the iPhone in 2007, it eventually had to buy it from Cisco Systems Inc. because it didn't register the trademarked name. According to past experience, Apple does not submit its own trademark registration applications, but through shell companies to register trademarks and patents for products that have not yet been released. Apple has previously registered macOS names such as Yosemite, Big Sur and Monterey through shell company Yosemite Research LLC. An Apple spokesman declined to comment on the trademark registration, which has not yet been approved. All three current trademark filings refer to "virtual and augmented reality headsets, goggles, glasses, and smart glasses." There is a speculation that Reality One represents the first-generation AR/VR headset, Reality Pro represents the high-end version of the Pro, and Reality Processor represents Apple’s dedicated processor for AR/VR headsets. In the future, Apple may continue to register multiple trademarks. If a series of products are launched in the future, you can prepare for this in advance.

The Metaverse's "most important product" is finally here?

Apple's AR/VR headset may combine virtual reality and augmented reality technology to compete more fiercely with Meta, which will launch the Quest Pro in October this year, with features such as eye and body tracking. Earlier this year, Apple showed its board of directors the first headset (codenamed N301), indicating that the device is in advanced development and may be released soon. It is widely believed that Apple will make an "official announcement" sometime between the fall of 2022 and the summer of 2023, with an official sale to consumers in 2023. It is reported that Apple is committed to launching its first AR/VR headset for the high-end market in 2023, which is expected to include an Apple version of the application based on VR technology, and also involve collaboration functions between multiple headset users. In addition, the headset will include sports, movies and more, and the latest logo also hints that the device may have health-related features. This brand-new product means a lot to Apple. The company can not only expand its hardware equipment business, which contributes 80% of its annual sales, but also enter the emerging market of AR/VR headsets, which is still in its infancy. Wall Street News mentioned earlier that, based on information from all parties, the N301 will be equipped with an advanced processor equivalent to the self-developed chip M1 used in the latest version of Mac computers, as well as an ultra-high-resolution screen. The self-developed chip will become one of the main differences between Apple and its competitors in the same device. The display adopts an "innovative three-display configuration", consisting of two Micro OLED displays and an AMOLED panel, and will be equipped with more than ten Sensors, including cameras, for advanced features such as environment and gesture detection. And it is worth mentioning that the N301 may be equipped with an "external-facing screen" that can display the wearer's eyes and facial expressions. This point involves an "open secret" in the industry, that is, what Apple wants to do most in the future is not this headset, but an independent and thin AR virtual reality glasses. Because Jony Ive, the former chief designer at Apple, was concerned that VR would isolate users from the outside world, alienate users from other people and lack practical use. Apple's industrial designers also don't believe there will be consumers willing to wear an invasive headset for extended periods of time. It is reported that Apple's internal final solution is to propose adding a camera to the front of the headset so that the person wearing the device can see the surrounding environment, and adding an "external-facing screen" to the headset can be used to other people. The person displays video images of the device wearer's eyes and facial expressions, thereby enabling the user to interact and collaborate with others. Compared to the VR-loving Meta, Apple seems to be leaning more towards the idea of ​​AR, which is closely connected to the real world. Regarding the price of the product, the consensus on Wall Street is that it may be "well above $1,000", with a possible range of $2,000 to $3,000. This article is from Wall Street News, welcome to download the APP to see more
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